Are Brands Moving to Multiple Brand Ambassadors? Category : Viewpoint Appeared in Brand Reporter issue of April 1-10, 2010 Click here for the original article Multiple brand ambassadors help address tricky situations which could arise due to injuries (Sachin’s famous tennis elbow), self-inflicted wounds (a famous Tiger’s infamous moves) or erratic performances (where’s Rani?). India is evolving as a consuming society. We crave diverse experiences in everything - food, clothes, entertainment and places we travel to. We’ve more brands in every category, more variants for each brand and more options. Even cricket comes in three flavours. There are soaps and swayamwars on TV and movies as different as 3 Idiots, MNIK and Ishqiya. There are multiple “Khans” (though there is only one SRK). Why would things be different when it comes to brand ambassadors?